IPG Mediabrands-owned Reprise global performance marketing agency has launched its inaugural Asia Pacific ‘Flow For Good Day’.
With a mission to elevate performance marketing by creating and accelerating Customer Flow, the new Reprise annual community initiative ‘Flow For Good Day’ focuses on utilizing the craft skills and expertise of over 1,200 Reprise employees across the Asia Pacific region to be directly applied to the benefit and support of local community initiatives ranging from social causes to environmental initiatives.
“Following our first Community Day in March this year, I am so excited to be launching Flow for Good Day. This APAC-led initiative gives our people the chance to utilize their expertise and specialist skills to be a Force for Good for causes most close to their heart,” said Pippa Berlocher, Reprise APAC President.
“This initiative is a key component of our Purpose Pillar, ensuring that we as a team are living our purpose by having a positive impact on our local communities. I am honestly humbled by the passion and dedication our APAC teams have demonstrated in preparing for this day, and incredibly proud and energized to support such wonderful causes and make a real difference.”
Working in unison to give back to their local communities across the Asia Pacific region, Reprise employees have committed a full day of service to the following organizations across the Asia-Pacific:
AUSTRALIA: Working in partnership with Microsoft and LinkedIn, reprise Australia ran a performance marketing FLOW hackathon for Conservation Volunteers Australia to drive public awareness for their #seatosource campaign, and boost corporate partnerships. Organising pro-bono ad spend, and tech solutions provided by Microsoft, the team also got their hands dirty in the afternoon running a scavenger hunt designed to collect and recycle litter across major cities in Australia.
SINGAPORE: Reprise partnered with Meta to provide pro-bono advertising credits in support of SPD, a local charity focused on helping people with disabilities of all ages to maximize their potential and integrate into mainstream society. Reprise ran a social media and website audit on for the organisation, to identify key areas for improvement and provide actionable recommendations. To increase their own awareness the team also undertook a Disability Awareness course and spent the day volunteering on the ground at SPD’s activity centres across Singapore.
PHILIPPINES: Working with a local NGO Kanlungan ni Maria in Antipolo City that provides care for the elderly, Reprise Philippines have used their craft skills to amplify the NGO’s social presence, run an advertising campaign, and create a new webpage designed to increase awareness and drive donations and benefactor memberships.
HONG KONG: Working with Oneness Academy, a local NGO that supports People With Disabilities (PWDs) Reprise ran a proprietary DXA SEO Audit to identify opportunity areas, and improve conversion rate of volunteers, donations and corporate recruitment.
INDIA: Reprise employees ran a bespoke training program with care coordinators from Udayan Care – a Public Charitable Trust, that works to empower vulnerable children, women, and youth, in 28 cities across 15 states of India. They ran a website audit with detailed observations and recommendations, and their helped their central team to build their much needed social media presence.
THAILAND: Collaborating with whoscall, a mobile application with a caller identification service together with mass communication and business students at Thammasat University Reprise employees engineered an education program the on the dangers of telephone call scams which have become a large social area of concern for the Thai population.
CHINA: Reprise China leveraged their social media and content craft skills for a local animal shelter, working with Key Opinion Consumers on WeChat and Red to promote the theme of ‘Adopt Don’t Shop’ to increase adoption and rescue rates.
INDONESIA: Volunteering with local NGO Read Aloud Indonesia, an organisation that supports children’s education and literacy, Reprise Indonesia conducted workshops for children to help build visualization and idea generation skills through storytelling.
SOUTH KOREA: Navigating the challenges of ongoing pandemic restrictions Reprise Korea organized a donation drive for Good Will Store an organization that works to create jobs for the developmentally disabled and socially disadvantaged.
MALAYSIA: Reprise Malaysia registered as lifetime members of Friends of Bukit Kiara, a green lung in the city center working collaboratively to maintain a continued line of volunteering around conservation efforts and environmental activities, through bespoke training programs and mentorship.
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September 12, 2022 at 09:00AM
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'Flow for Good Day' - Reprise Offers Skills & Expertise to Local Communities - Branding in Asia Magazine
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