Alliance Brewing Company decided to have some fun with its reopening announcement Monday.
The staff built off the idea that they were rusty and forgot how to pour beer, flipping the notion into a two-minute Facebook video in which a server relearned how to hold a glass and pour a beer.
“It had way too much production value for the dumb message we were trying to get across,” said Alan Howard, the taproom manager at Alliance.
The point stood: Alliance, like many businesses around Knox County, were ready to get back to work with Phase 2 of Knoxville-Knox County Reopening Task Force's coronavirus pandemic reopening plan starting Tuesday.
“It was a great time,” Howard said. “We didn’t sell out of beer. It wasn’t wall to wall, but we got to sell a couple hundred beers. Since the restaurants have been reopened, we have been on the backburner. People stopped doing to-go beer. They want to get out and do things.
"It was really nice for us to have that option to reopen and pay the bills again.”
Howard estimated 60 people came to Alliance’s Sevier Avenue taproom Tuesday, when it was open from 3-9 p.m.
Phase 1 of the reopening plan began May 1 and included salons, gyms, sit-down dining and places of worship. Bars were among the businesses included in Phase 2 of the three-phase plan.
“We appreciated it because everyone has gotten kind of sick of drinking at home,” Howard said. “We have our Kolsch cans cheaper right now to drink in house than our pints. It is the exact same beer. People didn’t want anything to do with the cans. They want something that comes out of a tap.”
Howard and the Alliance staff laid out a plan to adhere to county guidelines for reopening, which he said was not “too strenuous.” Alliance did not have any seating in the main bar area of the taproom, but offered indoor seating in a secondary area and patio seating while maintaining social distancing requirements.
They also had a staff member at the door to ask three questions before a customer could enter.
“Once they answered, they had to sanitize their hands and continue as normal just adhering to social distancing and remaining seated per the Knox County Health Department,” Howard said. “Everyone was super cool about it and gave each other space.”
As of Wednesday, Knox County had detected 366 COVID-19 cases, up from the 352 cases reported Tuesday. Active cases were 48, up from 34 on Tuesday.
Indoor leisure centers, pools, splash pads and water venues, outdoor recreation spaces, libraries and outdoor/indoor events with 50 guests or fewer were permitted to open in Phase 2. All food service businesses with in-room dining food truck parks and bars such as Alliance also were included.
“You can still have fun while maintaining rules,” Howard said. “Everything was super cool and everybody was being super nice about I wouldn’t say the weird changes, but just abnormal shifts from life before.”
Mike Wilson covers University of Tennessee athletics. Email him at michael.wilson@knoxnews.com and follow him on Twitter @ByMikeWilson. If you enjoy Mike’s coverage, consider a digital subscription that will allow you access to all of it.
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