If you need bringing up to speed on what the hell is going on, Paltrow's Goop website has been selling candles that smell like the star's vagina.
Here it is:
It's a pretty bizarre concept, and is one that apparently all began as a bit of a laugh between 47-year-old Paltrow and perfumer Douglas Little.
"I was with Douglas Little for his brand Heretic, and we were kind of messing around and I smelled this beautiful thing and I was like, 'This smells like my vagina'.
"And I was kidding, obviously."
Despite the fact she was just messing around, the two decided to go with it.
"We were on mushrooms," Paltrow joked, before quickly adding: "No, we weren't!"
She continued: "But then it actually became kind of a funny thing, where it was really funny to us but also a little bit punk rock.
"I think women, a lot of us have grown up feeling certain degrees of shame or whatever around our bodies or whatever, so this is just a little bit of a subversive candle for all of us out there."
The Goop website also explains how the actor had blurted out 'Uhhh, this smells like a vagina,' as she and Little worked on the fragrance - and that this then evolved into a 'funny, gorgeous, sexy, and beautifully unexpected scent'.
The duo didn't end up producing this into a fragrance, but decided instead to bring it to life in a candle.
So, what does vagina smell like I hear you ask? Well, according to Paltrow it's a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed.
Certainly gives Yankee Candle a run for its money, doesn't it?
According to Goop, the candle - which was made by artisanal fragrance brand Heretic - sold out within hours of its release, as it turns out a lot of people are happy to part ways with $75 (£57) for the sake of a vagina-smelling candle.
All I can say is: each to their own.
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January 24, 2020 at 02:14AM
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