Piers Morgan left viewers with a sour taste in their mouths as he mocked the Chinese language while discussing Peter Phillips’ Royal milk ad on Good Morning Britain.
The TV presenter left co-host Susanna Reid stunned as he started making noises in an attempt to mimic the language.
Despite her protests, Piers remained defiant, and said: ‘I don’t know the Chinese for “I only drink…” What’s it called? Ching chang cho jo.’
‘Taking the mickey out of other languages is pretty 1970s,’ Susanna told him.
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‘Surely you can take the mickey out of it! He’s using ching chang chong milk from the Chinese state – that’s what they said in the advert!’
‘No, they’re speaking Chinese!’ Susanna protested.
‘I can’t repeat what they’re saying in the ad,’ he continued. ‘I cant speak Chinese! I’m trying to mimic the wording of that advertisement.’
‘By the way, it’s not me trying to flog the Chinese State milk!’ he continued.
‘Are people going to be more annoyed about me trying to mimic the Chinese State milk ad, than they are about a member of the Royal family trying to flog Chinese State milk?’
Viewers were appalled at the move, and shared their horror online.
Peter, the son of Princess Anne and Captain Mark Phillips and sister to Zara Phillips, has come under fire after the emergence of a Chinese advertisement promoting the State run dairy in the country using Jersey cows.
The debate was over whether Prince Harry and Meghan Markle would soon follow in his footsteps to cash in after stepping away from their HRH titles in a bid to gain financial independence.
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Piers, who has been outspoken against Harry and Meghan’s decision to step back from their duties, also mocked Peter for his ‘cash grab’ ad opportunity.
Metro.co.uk has contacted Good Morning Britain for further comment.
Good Morning Britain airs weekdays at 6am on GMB.
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